The Ford Bronco has been a mainstay in the American automotive landscape, captivating enthusiasts since its debut in 1966. Initially conceived as a rugged competitor to the Jeep CJ-5 and International Scout, the Bronco has navigated a fascinating path, transforming from a compact off-roader to a full-size SUV and back again. This article explores the rich history of the Ford Bronco, tracing its evolution across generations, and offers a comprehensive guide for those considering the latest models, covering their features, performance, off-road capabilities, and potential concerns.
A Look Back at the Ford Bronco’s Storied Past
The Ford Bronco emerged from the vision of Donald N. Frey, the Ford product manager who also brought the world the Mustang. Interestingly, an internal Ford memo from 1963 referred to the Bronco as the “1966 G.O.A.T.”, an acronym for “Goes Over All Terrain” – a moniker that would be resurrected in the latest generation’s “GOAT Modes”. Frey’s concept was further shaped by Paul G. Axelrad, and ultimately approved for production by Lee Iacocca in 1964. This marked the beginning of a legacy that would endure for decades.
First Generation (1966-1977): The Original Trailblazer
The first-generation Bronco hit the scene with three distinct body styles: a wagon, a half-cab pickup, and a roadster. While all versions boasted four-wheel drive as a standard feature, an automatic transmission became an option in 1973. Under the hood, the Bronco initially packed a 170 cubic-inch inline-six engine, with a 289 cubic-inch V8 later joining the lineup as an option.
The Bronco’s design, penned with contributions from one of the industry’s first African American designers, McKinley Thompson Jr. was a departure from the norm. Its compact dimensions and robust build quickly resonated with off-road adventurers. Further enhancing its appeal was the innovative “Mono-Beam” front suspension, featuring coil springs and radius rods. This setup delivered a smoother ride and more responsive handling compared to its rivals, the Jeep CJ-5 and International Scout.
Ford recognized the importance of personalization and offered a wide array of options and accessories for the first-generation Bronco. Buyers could choose from front bucket seats, a rear bench seat, a tachometer, and even a CB radio. For those seeking enhanced functionality, Ford offered a tow bar, an auxiliary gas tank, a power take-off, and provisions for a snowplow or winch. The aftermarket also embraced the Bronco, providing options like campers, overdrive units, and a plethora of performance-enhancing parts for the engine and chassis.
In 1967, Ford introduced the Sport option package, primarily focused on chrome exterior trim and wheel covers. This package would later evolve into a standalone model in 1970. A year later, in 1968, a swing-out spare tire carrier was added to the options list.
The Bronco’s off-road prowess was undeniable, and it made history in 1969 by becoming the first production 4×4 to achieve an overall win at the grueling Baja 1000. This victory solidified the Bronco’s reputation as a serious off-road contender.
However, the Bronco’s early dominance faced challenges with the arrival of competitors like the Chevrolet Blazer and Jeep Cherokee. These new entrants offered larger sizes and more on-road comfort, leading to a decline in sales for the first-generation Bronco. This market shift would influence the Bronco’s evolution in subsequent generations.
It’s worth noting that the first-generation Bronco, while rugged and capable, lacked some of the creature comforts that buyers might expect today. Air conditioning, for example, was not a factory option.
Second Generation (1978-1979): A Bigger and More Powerful Bronco
Responding to the rising popularity of larger SUVs like the Chevrolet K5 Blazer, Ford unveiled the second-generation Bronco in 1978. This marked a significant shift, as the Bronco transitioned to a full-size SUV, utilizing the Ford F-100 pickup truck chassis. This change brought a more spacious interior and a bolder presence on the road.
Another notable change was the exclusive use of V8 engines – the 351M and the 400, both members of the 335 Cleveland family. While these engines delivered increased power, they also came with higher operating costs. To enhance drivability, Ford introduced power steering and front disc brakes in this generation.
The second generation also marked a transition in the Bronco’s suspension. While the first two generations retained a non-independent front suspension (solid front axle), the third generation would adopt the Ford/Dana Twin Traction Beam independent front suspension system.
Third Generation (1980-1986): Refinement and Efficiency
The third-generation Bronco, launched in 1980, continued the trend of increased size and comfort. However, it was also a response to the fuel crisis of the late 1970s. Ford aimed to create a Bronco that was smaller and lighter than its predecessor, while still offering ample space and capability. This generation also saw the introduction of the popular Eddie Bauer trim package in 1985, adding a touch of luxury to the Bronco’s rugged persona.
Fourth Generation (1987-1991): Modernization and the Silver Anniversary Edition
The fourth-generation Bronco, introduced in 1987, brought a wave of updates to both the interior and exterior. This generation also embraced technological advancements, with the introduction of electronic fuel injection and rear anti-lock brakes. In 1991, Ford celebrated the Bronco’s 25th anniversary with a special Silver Anniversary Edition, marking the first time leather seating was offered in a Bronco.
Fifth Generation (1992-1996): The Final Chapter (Before the Revival)
The fifth-generation Bronco, launched in 1992, represented the final iteration before the model’s discontinuation in 1996. This generation saw relatively minor updates to the interior and safety features. However, it would forever be etched in popular culture due to its involvement in the O.J. Simpson slow-speed chase.
The Bronco Returns: Sixth Generation (2021-Present)
After a 25-year absence, the Ford Bronco made a highly anticipated comeback in 2021. This sixth generation, a modern reimagining of the classic SUV is available in both two-door and four-door configurations, offering a diverse range of trims and options to cater to various needs and preferences.
Features and Performance
The latest Bronco models are equipped with a host of features designed to enhance both on-road driving and off-road adventures.
- G.O.A.T. Modes: The Terrain Management System with G.O.A.T. Modes (Goes Over Any Type of Terrain) allows drivers to tailor the Bronco’s performance to different environments. With up to seven selectable modes, including Normal, Eco, Sport, Slippery, Sand/Snow, Mud/Ruts, and Rock Crawl, the Bronco can adapt to various challenges. For those seeking high-speed off-road thrills, the Wildtrak, Badlands, Heritage Limited, and Raptor models offer Baja mode, while the Raptor also includes a Tow/Haul mode for enhanced towing capabilities.
- Removable Doors and Roof: Just like the Jeep Wrangler, the Bronco offers the freedom of open-air driving with removable doors and roof panels. The doors are designed for easy removal, and the roof can be configured in various ways, allowing for a personalized open-air experience.
- HOSS Suspension Systems: The High-Performance Off-Road Stability Suspension (HOSS) systems are engineered to provide exceptional off-road capability. The Bronco offers four different HOSS setups, each tailored to specific off-road needs. HOSS 1.0, standard on Outer Banks and Black Diamond models, provides a solid foundation for recreational off-roading. HOSS 2.0, standard on Badlands and Heritage trims, adds Bilstein position-sensitive dampers for increased adaptability. HOSS 3.0, found on the Wildtrak and equipped with FOX™ internal bypass dampers, is designed for more serious off-road enthusiasts. Finally, HOSS 4.0, exclusive to the Raptor model, features Live Valve technology and semi-active dampers for the ultimate in off-road performance.
- Advanced 4×4 Systems: The Bronco’s advanced 4×4 systems provide exceptional traction and control in challenging off-road conditions. Electronic-locking front and rear differentials are available, allowing for optimal power distribution to the wheels with the most grip.
- Technology: Inside the Bronco, you’ll find a modern and user-friendly infotainment system. A 12.0-inch touchscreen is standard, offering seamless integration with Apple CarPlay and Android Auto. A subscription-based Wi-Fi hotspot is also available, keeping you connected on the go.
Off-Road Capabilities
The latest Bronco models are built to conquer the trails. They boast impressive ground clearance, approach and departure angles, and water fording capabilities. For example, the Badlands trim offers 11.6 inches of ground clearance and can ford water up to 33.5 inches deep. The Everglades trim takes it a step further with a snorkel system, allowing for water fording up to 36.4 inches.
Several features enhance the Bronco’s off-road prowess:
- Trail Turn Assist: This innovative feature helps reduce the turning radius in tight off-road situations, making it easier to navigate challenging trails.
- Trail One-Pedal Drive: Simplifying off-road driving, Trail One-Pedal Drive allows the driver to control both acceleration and braking with a single pedal. This feature is particularly helpful when navigating obstacles and maintaining precise control at low speeds.
- Off-Road Hero Switches: Conveniently located on the dashboard, these switches provide easy access to essential off-road features. Drivers can quickly engage and disengage front and rear differential locks, sway-bar disconnect, and other off-road systems.
- Auxiliary Upfitter Switches and MOLLE Panel System: For those who want to personalize their Bronco for specific off-road adventures, auxiliary upfitter switches are available. These switches come with pre-run wiring for easy installation of aftermarket accessories like lights and winches. The integrated MOLLE panel system, standard on Black Diamond models, provides a convenient way to securely carry gear like water bottles and flashlights.
Trim Levels and Options
The 2024 Ford Bronco offers a wide range of trim levels, each tailored to different needs and budgets:
| Trim Level | Starting MSRP | Key Features |
|---|---|---|
| Big Bend | $39,630 | Terrain Management System with six G.O.A.T. Modes, 32-inch all-terrain tires, leather-wrapped steering wheel |
| Black Diamond | $43,330 | Terrain Management System with seven G.O.A.T. Modes, heavy-duty bash plates, rock rails, rubberized flooring |
| Outer Banks | $47,940 | Terrain Management System with six G.O.A.T. Modes, 18-inch aluminum wheels, signature LED lighting, leather-trimmed seats |
| Heritage Edition | $48,555 | Sasquatch Package, 17-inch white wheels, Oxford White hardtop, plaid cloth seats |
| Badlands | $50,095 | Terrain Management System with seven G.O.A.T. Modes, 33-inch all-terrain tires, unique Badlands suspension, front stabilizer bar disconnect |
| Everglades | $55,520 | Sasquatch Package, 2.3L EcoBoost engine, WARN® Zeon 10-S winch, heavy-duty modular front bumper |
| Wildtrak | $60,225 | Sasquatch Package, 2.7L EcoBoost engine, HOSS 3.0 suspension, leather-trimmed vinyl heated front seats |
| Heritage Limited Edition | $69,685 | Sasquatch Package, 2.7L EcoBoost engine, Heritage Limited Edition Bodyside Graphic, white-painted grille with red “FORD” lettering |
| Raptor | $90,035 | HOSS 4.0 suspension, 37-inch all-terrain tires, 3.0L EcoBoost V6 engine, Ford Performance heavy-duty modular front bumper |
In addition to the trim levels, buyers can further customize their Bronco with various options and packages. The Mid Package, for example, adds features like Ford Co-Pilot360™, remote start, and heated front seats. The Sasquatch Package, standard on some trims and optional on others, enhances off-road capability with 35-inch mud-terrain tires, electronic-locking front and rear axles, and a higher ground clearance. For those seeking even more off-road performance, the Wildtrak HOSS 3.0 Suspension Package is available.
Common Issues and Concerns
While the latest Ford Bronco models have generally received positive feedback for their off-road capabilities and retro-inspired design, some potential issues and concerns have been reported:
- Engine Problems: Some owners have reported problems with the 2.7L EcoBoost V6 engine, including premature camshaft lobe wear and faulty lifters, leading to decreased performance and fuel economy.
- Transmission Issues: There have been reports of jerky shifting, particularly in stop-and-go traffic, and problems with the automatic transmission’s park system.
- Hardtop Leaks: Some owners have experienced leaks in the hardtop roof, especially during heavy rain.
- Build Quality: Concerns have been raised about build quality, with some owners reporting issues like loose trim and rattling noises.
- Suspension Issues: Some owners have reported clunking noises from the suspension when driving over rough terrain.
- Software Updates: Delays in receiving software updates to address electronic glitches have been reported by some owners.
It’s important to acknowledge that these issues do not affect all Bronco models, and Ford has taken steps to address some of these concerns through recalls and technical service bulletins. Furthermore, the 2021 Bronco has received above-average reliability ratings, with a score of 4.4 out of 5.0 from Cars.com.
Conclusion: Is the Ford Bronco Right for You?
The Ford Bronco has undergone a remarkable evolution since its inception in 1966. The latest models offer a compelling combination of off-road capability, retro styling, and modern technology, making them strong contenders in the SUV market. However, potential buyers should be aware of the reported issues and concerns.
When considering the Bronco, it’s crucial to weigh its strengths and weaknesses against your individual needs and priorities. While it excels off-road, its on-road ride quality and interior refinement may not match that of some competitors. If you prioritize off-road capability and a unique, rugged style, the Bronco is a compelling choice. However, if you’re seeking a more refined and comfortable daily driver, other SUVs might be a better fit.
The Bronco’s independent front suspension gives it a distinct advantage over the Jeep Wrangler in terms of on-road handling and stability. However, the Wrangler still holds an edge in terms of raw off-road capability and aftermarket support. Compared to the Toyota 4Runner, the Bronco offers a more modern design and technology, but the 4Runner has a reputation for long-term reliability.
Ultimately, the decision of whether the Ford Bronco is right for you depends on your individual needs and preferences. Thorough research, careful consideration of the available trims and options, and a realistic assessment of the potential issues will help you make an informed decision. And, it’s worth noting that the Bronco boasts excellent resale value, even surpassing the Jeep Wrangler, which can be a significant factor in the long-term cost of ownership.